Someone asked me this the other day.
Its supposed to be all about the music. That why all the other stuff happens. Facebook, Twitter and all that.
Lately I've stopped enjoying the social media stuff quite so much. Maybe I should be thinking about an interesting riff rather than a succinct tweet? So I'm scaling back, taking a break. A few people contacted me to check I wasn't unwell, which was very sweet.
I just stopped enjoying it.
A lot of the things that excited me a few years a go I see in the mainstream now - UStream gigs etc all the Social Media "stuff". I don't like a lot of the cynicism. It is just selling and often people forget about the music.
Surely its supposed to be about honesty and integrity? A genuine relationship with your audience rather than a hard sell?
For me I always loved the real relationship with the audience.
Maybe I've come to the end of my social media run, maybe in a few weeks, months or years I'll be excited about it again, I don't know. For now its time to take a step back.