Sometimes I get frustrated with people saying to me that "soclal" media doesn't work for breaking new music. Musicians try things once or twice or for a few weeks or a month then say it doesn't work if they don't sell loads of albums.
Its not about that. Its about making honest connections with people. The networks are just tools.You don't run into a pub and start screaming about how great you are and try and sell people stuff. Its connections with individual people and they have to be honest and authentic.
I feel incredibly lucky to have an audience, small, wonderful and supportive. My new album has done in context really well and people seem to like it. Its amazing and thanks so much. I feel a debt of gratitude. But this has taken YEARS to build, the best part of nearly 4 years to find an audience, and I consider myself really lucky that's happened. I just hope things continue in the same way! Musicians need to think of the legacy of work they are creating, not about short term gain.
And if you don't do it because you love it, you'd be mad to do it :)
One of the projects I've been proud to be part of this year since my back went last year is Cafe Noodle - an online community. As a group of musicians we set out to make a long piece of music - 75bpm in dm - we sourced the bpm and key signature from Twitter. My friend Tom Slatter put it all together. Have a listen here:
BigCalm by Tom Slatter
I took this today on my walk:
See you soon