Friday, 5 July 2013

Katie Hopkins - It's just marketing.....

So this has gone viral then. Very Daily Mail. 

What a genius troll we're all giving air time to. One of the best marketers i've seen. 
(horrible stuff to say, but it's "remarkable" content).

It's the old "say something nasty and we'll all take notice trick". Katie Hopkins is now a pantomime villain and everyone knows who she is, this has created a valuable personal brand that she can monetize through speaking gigs, guest columns, tv and books.

Calculated to offend and go viral....

Clever move, no it's not very nice but probably best not to keep sharing and encouraging it. Video below, but i dare say you have seen it. 


5 comments:

Justin Wayne said...

WOW. Born atop the ignorance tree and when she fell out of the nest, hit every single branch before the ground.

Matt Stevens said...

Yup not very nice, calculated to offend and go viral....

Justin Wayne said...

I don't think I'd like to make my career as a classist cow. Not a fantastic legacy.

Matt Stevens said...

Yeah, not one I'd want on my CV :)

Ingrid said...

This is great!

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